Lumina Blog Post

Social Media for CEOs - video presentation

#executive #CEO #social media

Christian Bertolini talks about social media for CEOs. Why it is important and how it should be treated. 

CEOs today cannot ignore the power of Social Media. They should embrace the change and organise their companies to maximise the communications result. Too often Social Media is left to the spare time of an intern or of a comms team member. 

Social Media is a new language and it should be treated accordingly. When dealing with a foreign country companies hire people who can speak a foreign language. In the same way when dealing with social media companies should hire people and organisations that are fluent in this new language.

This presentation looks at what are the touch points of social media as a new language and the importance of story telling in the context of it.

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